SSherif El-SanadilyExecutive Portfolio
EXECUTIVE LEADERSHIP · MUSCAT & CAIRO

Transforming Businesses.
Empowering People.
Delivering Impact.

A career dedicated to driving business growth, accelerating digital transformation and developing the next generation of leaders. I combine strategic vision with practical execution across technology, telecom, fintech and enterprise markets.

Explore Experience Email Me
  • Business transformation and commercial growth across the Middle East
  • Digital innovation, cloud, AI and strategic partnerships
  • Leadership development and practical executive learning
Sherif El-Sanadily portrait

Organizations & brands in my career journey

OHI Group logoOHI Group
Central Bank of Egypt logoCentral Bank of Egypt
Pixelogic logoPixelogic
Microsoft logoMicrosoft
ITWORX logoITWORX
WE logoTelecom Egypt Group WE
Mobily logoMobily
Orange Egypt logoOrange Egypt / Mobinil

About

Business leadership with a human touch.

My career has taken me across influential organizations including OHI Group, Microsoft, the Central Bank of Egypt, Pixelogic, ITWORX, Telecom Egypt, Mobily and Orange Egypt (formerly Mobinil). From enterprise growth and cloud ecosystem development to national FinTech innovation, I focus on creating measurable, sustainable value.

I believe successful leadership requires more than strategy and execution. It calls for inspiring teams, challenging conventional thinking, building trusted relationships and empowering people to achieve more than they thought possible. Technology enables progress. Strategy creates direction. People make the difference.

Business Development Digital Transformation Sales Leadership FinTech Ecosystems Executive Training Strategic Marketing

Selected Highlights

Results that tell the story

$9M+Strategic digital transformation and RFP wins across government and enterprise sectors.
$10M+Cloud value generated through Microsoft startup programs and ecosystem development.
370%Growth in startup cloud consumption, alongside an 85% increase in new acquisitions.
OMR 20M+Sales pipeline generated through 30+ demand-generation initiatives across OHI Group.
1,500+Professionals trained in business, leadership, innovation and digital capabilities.
220+Multi-country campaigns and events, reaching 3,000+ stakeholders and generating 2.3M impressions.
Sherif with event participants on stage
Sherif speaking on stage
Sherif with training participants in Oman
Sherif receiving recognition at an event

Professional Experience

Career journey across transformation, growth and market leadership

Sherif speaking in a panel discussion
June 2024 – Present · Oman

Head of Digital Transformation & Marketing — OHI Group

Led business transformation, demand generation and commercial enablement across five technology-focused group companies. Revitalized branding, grew strategic partnerships, and helped accelerate the shift from reactive tenders to proactive, solution-led engagement.

  • Generated OMR 20M+ in sales pipeline through 30+ demand-generation initiatives.
  • Closed a $4.6M Microsoft Enterprise Agreement, including a landmark Microsoft Copilot deployment for the Ministry of Education.
  • Secured $9M+ in strategic RFP wins and drove 200% Professional Services growth within nine months.
Jan 2023 – May 2024 · Middle East

Senior Director, Client Operations — Pixelogic Media

Directed regional client operations and global project coordination for leading studios and streaming platforms, strengthening operational excellence, customer experience and resource optimization.

  • Restructured and developed capabilities across more than 100 client operations roles.
  • Supported delivery of more than 1,000 titles and 1,500 television episodes across global networks.
Nov 2021 – Dec 2022 · Egypt

FinTech Initiatives Governance Director — Central Bank of Egypt

Helped execute Egypt’s national FinTech strategy through innovation governance, ecosystem partnerships, financial inclusion and startup development.

  • Led development and expansion of the Fintekrs acceleration program across Egyptian governorates.
  • Secured and deployed EGP 2M+ for program growth, as described in the detailed career section of my resume.
  • Established scalable operating models and contributed to development of a flagship FinTech hub.
2015 – 2021 · Egypt & Middle East

Leadership roles — Microsoft

Held successive leadership roles covering regional marketing, strategic partnerships, developer experience, cloud adoption and go-to-market execution.

  • Built an $8M joint sales pipeline and generated $3M in new sales through partner programs.
  • Onboarded more than 45 startups into Microsoft cloud programs and supported $10M+ in cloud value.
  • Enabled more than 30 packaged solutions, university programs, startup competitions and developer engagement initiatives.
2011 – 2015 · KSA

General Manager / Marketing & Sales Director — ITWORX

Directed commercial growth, sales strategy, market development and customer relationships in Saudi Arabia.

  • Managed a $20M opportunity pipeline through targeted ICT campaigns and strategic partnerships.
  • Revamped brand and sales strategy, boosting education-sector revenue by 18%.
July 2008 – Aug 2011 · Egypt

Marketing Director (Consumer & Enterprise) — Telecom Egypt

Developed multiyear consumer and enterprise marketing strategies and innovative telecom and ICT propositions.

  • Launched more than 20 offerings across B2B, B2C, voice, data and ICT segments.
  • Contributed to a 40% increase in brand awareness and enterprise market-share growth from 58% to 61%.
May 2005 – March 2008 · Saudi Arabia

Head of Enterprise Marketing — Mobily

Helped build the identity and market proposition of Mobily’s enterprise business in Saudi Arabia.

  • Supported acquisition of 100,000 business users in the first year.
  • Launched pioneering BlackBerry services and SME-focused business propositions.
1999 – 2005 · Egypt

Marketing Manager — Mobinil / Orange Egypt

Built early leadership experience in mobile telecommunications marketing, customer engagement and commercial growth.

Oct 1996 – Oct 1999 · Egypt

Promotion & Advertising Specialist — Mantrac Caterpillar

Built foundational experience in advertising, promotional strategy, brand communication and marketing execution.

Sherif speaking into microphone during panel discussion

Training Experience

Empowering leaders. Inspiring change.

Alongside my executive career, I have worked as a leadership and communications trainer. My approach combines practical business experience with interactive learning, real-world scenarios, team exercises and actionable takeaways. Great training should not simply transfer knowledge — it should change how people think, behave and perform.

Instructor — Digital Leadership in the AI Age

Onsi Sawiris School of Business

Delivering executive learning on digital leadership in the age of artificial intelligence, helping professionals consider emerging technologies, leadership capabilities and the future of work.

Trainer — Social Media & Marketing

Central Bank of Egypt

Delivering training in social media and marketing, with a focus on communication, audience engagement and practical marketing approaches.

Leadership & Communication Trainer — Dale Carnegie

2010 – Present

Delivering leadership and communication learning focused on confidence, influence, executive presence, teamwork and interpersonal impact.

Leadership Trainer — Egyptian Banking Institute (EBI)

2023 – Present

Supporting leadership capability development for professionals in banking and financial services.

Training Themes

  • Leadership effectiveness, executive presence and team influence
  • Presentation excellence, storytelling and communication
  • Digital leadership and organizational transformation
  • Future of work, AI awareness and innovation readiness
  • Business development and consultative selling
Sherif El-Sanadily black and white professional portrait

Personal Achievements

Beyond business — the values that shape my leadership

Beyond commercial results, my professional journey is defined by lifelong learning, support for innovation, and a high-performance sporting legacy that shaped my resilience, leadership and commitment to excellence.

Academic credentials

  • E-MBA, IESE Business School Barcelona / Nile University (2017)
  • Digital Marketing Diploma, DMI Dubai (2012)
  • BS, Marketing, University of North Carolina Wilmington (1994)
  • Bachelor of Science, Economics, The American University in Cairo (1998)

Professional development

  • INSEAD Online — Challenging Customers Through Business Process Innovation
  • Leadership Trainer for Managers — Certified Trainer
  • Dale Carnegie Communication Seminar — Certified Trainer
  • The 7 Habits
Sherif in a television interview

Innovation, community and public voice

Experience inspiring and connecting professionals through presentations, media appearances, developer communities, startup initiatives and innovation programs.

Sherif El-Sanadily with Egypt national basketball team

Athletic Leadership & Sporting Legacy

A lifelong basketball journey that shaped discipline, leadership, teamwork and competitive excellence.

  • Professional basketball player in Spain
  • National Team basketball player
  • World Cup player — 1990 Argentina and 1994 Canada
  • Zamalek Club Basketball Team Captain
  • Local League & Cup Champion — 10 championships

Core strengths

Executive storytelling Partnership building Market creation Go-to-market strategy Team leadership Capability development Cross-cultural collaboration Transformation execution Digital TransformationMarketing for SuccessPartnership ExcellencePublic SpeakingPresentation Skills
Sherif receiving recognition at an event
Sherif during a basketball game
Sherif in an early basketball photo
Sherif speaking on stage

Contact

Let’s create something meaningful.

Whether you are exploring a strategic partnership, executive training, transformation initiative, speaking engagement or an exchange of ideas, I welcome the opportunity to connect. Let’s collaborate, innovate and create lasting impact.

Emailsanadeelo@gmail.com Phone+968 92258104
LocationMuscat, Sultanate of Oman
LanguagesEnglish & Arabic